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The Get Common Sense Blog can now give you a chance to get your needed caffeine boost! Everyone who enters a comment will be entered in a monthly drawing for a Starbucks gift card!
January 31st, 2008 at 5:50 pm
I totally agree. We should stay in touch with our customers/clients in GOOD & BAD times, and even when there is nothing going on in our/their world.
I work for a large staffing agency & it is a technique of ours to call our clients (big, small, any size) when we come across a candidate / applicant that reminds us of them. I’ll call my millwork plant when I come across a carpenter. An applicant with autocad design experience nets about 10 calls to all of my local architects & engineering firms. Strong skills in MS Word, Excel & PowerPoint will generate calls to just about everyone on my client list.
It’s always fun to lead off the phone call with “I was just thinking of you today, because…….” & tell them about what’s out there that could possibly increase THEIR business. They usually want to see a resume, then they may schedule an interview, and we all know that will lead to a hire.
Just keeping those great clients, big & small, in the back of our minds helps to “treat” them to a pat on the back by calling them NOT to sell anything. I get more comments back via e-mail & voicemail that they appreciate the fact that someone is out there thinking about them!
March 26th, 2008 at 6:00 am
Funny that the drawing for a submission to this blog is a Starbucks gift card, as that is the VERY organization that recently Aerified. (Re: Aerify Your Business). Over 7,000 Starbucks recently shut down nation-wide for over 3 hours to train their employees. I was curious enough about this bold move to ask for more information the last time I stopped in for a Venti Chai. This particular Starbucks closed for the night, not only to participate in the national Espresso training, but to do some “needed reinforcement” with staff and THEN to take advantage of the down time to do some “heavy duty cleaning” my server expalined with a proud smile. I LIKE THAT. I’m not sure that all locations had the same attitude. This particular location seemed – better, cleaner, friendlier and more organized than the one I usually frequent. I can’t help but wonder if my “regular” location Aerified with the same gusto for customer satisfaction! They never seem to have it together and the Chai is never as good as it is elsewhere. One last note – seems that Starbucks could have spinned this into positive PR, but apparently a too short email to the staff and the same to the media, had people talking and wondering what the “closings” were all about. Too bad they didn’t AIR their aerification!