Today I visited a city that I used to be very familiar with.  It has been a number of years since I have visited this city and the streets that I used to navigate with ease were now unfamiliar.  I had to relearn my way around.

 Perhaps your company has made some changes that make your customers physical or virtual navigation a bit different.  What are you doing to help your customers navigate this new road? With short attention spans a customer may move on if you don’t make them feel comfortable once again in the “newness”.  That “newness” could be a new website, a new product, a new location, new management or countless other changes.

 It is a natural human tendency to resist change.  As partners with our customers we must make the road an easy one to travel or they may decide to do business with another vendor who has not changed.  Change is progress, but only if we plan not just for our side of the counter, but also for the customer’s.

 Traveled any new roads lately?  Here’s hoping all your roads of change are paved with preparation for success!